Last year, Google announced that the number of mobile Google searches has finally surpassed that of computer Google searches. It makes sense seeing that according to comScore, in the U.S., there are more mobile-only internet users versus desktop-only users. Also, according to Pew Research Center, 92% of American adults own a cellphone and 68% of American adults own a smartphone like iPhone, Android, Blackberry, or Windows phone while only 73% of American adults have either a desktop or laptop.
Are you seeing now why your website should be mobile friendly? But that’s not where the reasons end. According to eBiz MBA, Google is still the leading search engine with about 1.1 million unique monthly users. So if Google themselves say that we need to pay attention to having Responsive Web Design for effective marketing, we should listen. Websites with Responsive Web Design is easier for Google to index and organize since they have a single URL for both desktop and mobile versions, there’s just one HTML.
Also, if your website used to appear on the first page of a google search for certain keywords, you will notice that it will not be so, anymore unless you switch to mobile friendly format. Most, if not all, search engines have changed their algorithm to prioritize these websites. If you want to have your website search engine optimized, you need to have a website that is easy for both desktop and mobile users to use and navigate because Google places high importance to its user experience. If your website is mobile friendly, you will rank higher in search engine results, as well as, get more traffic.
Google also labels which sites are mobile friendly in their search results so mobile users know which ones are better suited for them. If you want more traffic and more sales, you want those mobile users clicking the link to your website.
Furthermore, mobile users want to save time that’s why they use their cellphones. Part of the expectation, of course, is faster loading time. So mobile friendly sites are not only easy to use and accessible, but they should be small enough for quicker loading of its contents. Search engines check for loading speed as well in determining search results ranking.
Simply put, since mobile users form a great part of internet users, you should make your website more attractive and responsive in order to enhance your traffic and sales. Mobile users tend to buy more so not having mobile optimized website means you’re losing a lot of profit. Companies have already started making their website mobile-friendly and it is time for you to do so as well.
But there are so many device types so how can you make sure that your website is optimized for all of these? There are companies that can help you optimize your website for viewing in various devices and screen sizes. So if for example, I access a website for a new recipe for dinner via desktop, later when I’m in the grocery looking for ingredients to buy, it’s still easy for me to view the website even if I’m on mobile. (Marie Miguel for https://wirawans.wordpress.com)